1) Looking at the site usage, what doe the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visit – A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for 30 minutes.
http://www.google.com/support/analytics/bin/answer.py?answer=33073
Page views – The number of requests to view a specific web page in a specific time frame.
http://totheweb.com/learning_center/seo_glossary.html
Pages/visit – The number of pages the average visit generates. This is an average number.
Bounce rate - Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=139826
The Bounce rate for this particular site does vary a great deal from day to day. It ranges from 33.33% to 100%, with an average of 70.57%. There is no pattern consistency in the percentage of bounces from day to day.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The three sources of traffic for the 350 visits are:
Search Engines – 288 (76.57%)
Direct Traffic – 68 (19.43%)
Referring Sites – 14 (4.00%)
Not surprisingly the most amount of traffic has come from the search engines. For smaller more unknown sites most people go straight to search engines to find what they are looking for. It is quick and convenient.
3) What was the most popular web browser used to access the site?
The most popular browser used to access the site is Internet Explorer. Accounting for 239 visits (68.29%).
4) How many countries did visitors to OZRURAL come from and what were the top three countries?
The 350 visits to Ozrural came from 24 Countries/Territories. The highest three visiting Countries/Territories were Australia (240 visits), United States (52) and United Kingdom (18).
5) Having clicked every possible link on my analytics, make a few comments on:
(a) What you can track
Google Analytics gives you the ability to track most things you would require in order to understand the visitors to your site. Although it does not say what you are necessarily doing right or wrong in blatant terms. It does give you the stats you require in order to improve your webpage. Over time it will show you in specific areas what works and what does not. Some of these stats include:
Visitor Trends – number of visitors, bounce rate, time spent on website, number of absolute unique visitors, pageviews, and average pageviews.
Browser Capabilities – browser type, operating system, browser and OS, java support, flash version, screen resolution, screen colors.
Visitor Loyalty – depth of visit, length of visit, recency, loyalty.
Network Properties – hostnames, connection speeds, network locations.
(b) What you can track over time
You can track most of the items listed above through a 12 month average stats graph and through more specific time related charts and graphs.
(c) What you can’t track.
It can’t directly track whether the users like your website or not. It can be shown indirectly through loyalty, although you may be the only site providing the service.
It does not show you which visits were converted into sales.
Difficulty the users had in finding your website, e.g. the users may have had to use many different search engines to find your website.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate - A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986
Key words - A significant word or phrase, relevant to the web page or document in question. Keyword searching is the most common form of text search on the internet.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33035
Average Page Depth - The average number of pages on a site that visitors view during a single session.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=32974
Clickthrough rate - The number of times an ad is clicked on, divided by the number of impressions it receives. For example, if an ad is shown 20 times and receives 3 clicks, the clickthrough rate is 3/20, or 15%.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=32982
Click - 'Click' refers to a single instance of a user following a hyperlink from one page in a site to another. For example, the 'Clicks' display in the Site Overlay report shows how many times a user clicked a hyperlink on the selected page to travel to another page.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=32981
Cookie - A small amount of text data given to a web browser by a web server. The data is stored on a user's hard drive and is returned to the specific web server each time the browser requests a page from that server.
Cookies are used to remember information from page to page and visit to visit, and can contain information such as user preferences or shopping cart contents, and can note whether a user has logged in so that they do not need to authenticate again as they navigate through the site.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=32989
Impression - A display of a referral link or advertisement on a web page.
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=33030
Hyperlink - A text reference in a web page that, when clicked, directs the user's browser to another page or document. Hyperlinks are integral to the World Wide Web, allowing every page to be linked to any other page.
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=33347
Navigation - Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33042
Pageview - A pageview is an instance of a page being loaded by a browser.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33050
Session - A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33073
Unique Visitors (or Absolute Unique Visitors) - Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33087
URL - is a means of identifying an exact location on the Internet. RLs typically have four parts: protocol type (HTTP), host domain name (www.google.com), directory path (/analytics/), and file name (conversionuniversity.html).
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33084
Visitor - A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33094
Visitor Session - A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website.
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33095
Comparison shopping – Where the purchaser will compare on the basis of price and quality before a purchase is made.
http://www.eastrenfrewshire.gov.uk/written_statement-glossary
Sunday, March 29, 2009
Monday, March 23, 2009
Week 3 questions - Digital Design
1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish
Website design is becoming more user-centric day by day. Most of the websites have some products or services to sell, so they want high conversion rates. High conversion rates mean more sales. To convert visitors into sales you need a simple design which is user centric.
In reality a user centric website sounds easy enough, although truly understanding the demands of the customer and converting this to a simple easy to use website is hard. Less is better in website design. The more information, links and products you have on the one page the harder it is to find what you are after. Because most users only scan the information, you want them to be able to find what they are after with minimal clicking and time involved.
2. Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.
Presence is defined as “a theoretical concept describing the effect that people experience when they interact with a computer-mediated or computer-generated environment” (Sheridan, 1994). Having a web presence you have the ability to let others know what it is you can do for them. A website presence can mean anything from a website or a blog. Both are very good ways to get known (Miller, 2008). Web presence relates to website design, accessibility from search engines and links, effectiveness of information and how easy it is to find what the user is looking for. Word of mouth can be both a negative and positive for a website. If a user has a bad experience in most cases they will not visit that site again, they may also tell others not to bother with the website either.
Firms that operate through the web should be more concerned about ‘presence’ than those firms that operate in the physical world because it is there only form of contact and means of satisfying the potential customer. Online firms are competing for the consumer the same as the firms in the physical world, although there is a lot more competition for sales online, because of the fact there are tens of thousands of firms in each particular industry in operation. Online firms need that extra something to catch the eye of the consumer. Firms in the physical world have the options of outlets, employees, face to face sales, customer service, Physical presentation and presence in the community. Although online firms have these features to some extent, in the end all they really have is a webpage, a webpage that will bring success to the firm through ‘presence’.
3. Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
Real Estate agents have the opportunity through there websites to reach a higher percentage of the population. Newspapers generally are targeted at a local area, whereas a website is global. Through a website agencies can display a greater number of listings as appose to a newspaper. It also offers an almost endless amount of space to display everything and anything about the listing, photos, videos and virtual tours just to name a few. A search option will give the users a quick and targeted way of searching for properties that suit there needs and not have them searching through endless amounts of properties that don’t suit what they are looking for. “Internet marketing for real estate agents is one of the most efficient and cost-effective ways to find new clients and advertise real estate listings” (Brandon, 2009).
A Real Estate Agent will use mass media advertising to show that they are advertising to a large scale market and that they are quick and efficient in doing so. The agency would not use mass media advertising for a particular listing, but for the agency itself, in displaying information about the business.
Personal contact for a Real Estate Agent is very important in that it builds a relationship between agent and seller, and agent and buyer. It shows that the agent is willing to deal with the customer on a one to one basis to help with any problems, questions or misunderstandings they may have. A Real Estate Agent nurtures both the buyer and seller through the biggest transaction they will make in there lifetime, and this is why personal contact is so important.
Website design is becoming more user-centric day by day. Most of the websites have some products or services to sell, so they want high conversion rates. High conversion rates mean more sales. To convert visitors into sales you need a simple design which is user centric.
In reality a user centric website sounds easy enough, although truly understanding the demands of the customer and converting this to a simple easy to use website is hard. Less is better in website design. The more information, links and products you have on the one page the harder it is to find what you are after. Because most users only scan the information, you want them to be able to find what they are after with minimal clicking and time involved.
2. Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.
Presence is defined as “a theoretical concept describing the effect that people experience when they interact with a computer-mediated or computer-generated environment” (Sheridan, 1994). Having a web presence you have the ability to let others know what it is you can do for them. A website presence can mean anything from a website or a blog. Both are very good ways to get known (Miller, 2008). Web presence relates to website design, accessibility from search engines and links, effectiveness of information and how easy it is to find what the user is looking for. Word of mouth can be both a negative and positive for a website. If a user has a bad experience in most cases they will not visit that site again, they may also tell others not to bother with the website either.
Firms that operate through the web should be more concerned about ‘presence’ than those firms that operate in the physical world because it is there only form of contact and means of satisfying the potential customer. Online firms are competing for the consumer the same as the firms in the physical world, although there is a lot more competition for sales online, because of the fact there are tens of thousands of firms in each particular industry in operation. Online firms need that extra something to catch the eye of the consumer. Firms in the physical world have the options of outlets, employees, face to face sales, customer service, Physical presentation and presence in the community. Although online firms have these features to some extent, in the end all they really have is a webpage, a webpage that will bring success to the firm through ‘presence’.
3. Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
Real Estate agents have the opportunity through there websites to reach a higher percentage of the population. Newspapers generally are targeted at a local area, whereas a website is global. Through a website agencies can display a greater number of listings as appose to a newspaper. It also offers an almost endless amount of space to display everything and anything about the listing, photos, videos and virtual tours just to name a few. A search option will give the users a quick and targeted way of searching for properties that suit there needs and not have them searching through endless amounts of properties that don’t suit what they are looking for. “Internet marketing for real estate agents is one of the most efficient and cost-effective ways to find new clients and advertise real estate listings” (Brandon, 2009).
A Real Estate Agent will use mass media advertising to show that they are advertising to a large scale market and that they are quick and efficient in doing so. The agency would not use mass media advertising for a particular listing, but for the agency itself, in displaying information about the business.
Personal contact for a Real Estate Agent is very important in that it builds a relationship between agent and seller, and agent and buyer. It shows that the agent is willing to deal with the customer on a one to one basis to help with any problems, questions or misunderstandings they may have. A Real Estate Agent nurtures both the buyer and seller through the biggest transaction they will make in there lifetime, and this is why personal contact is so important.
Sunday, March 15, 2009
Week 2 questions - Navigating the Web
Part 1 – Navigation
1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
- Google enables us to search through vast amounts of texts.
- We have a long way to go to be able to search through images, audio, video.
- Search was difficult or virtually impossible when dealing with paper documents and other types of storage, when talking about targeted searching.
- Enormous amounts of data being produced on a day to day basis and yearly, this offers both problems and opportunities.
http://digitalenterprise.org/podcasts/navigation.mp3
b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There is no right or wrong answers here; I just want your opinion.
Google is now putting advertisements next to the news on there search engine. I think it is interesting that Google was reluctant to do this in the past, due to reasons such as, for certain news topics it is inappropriate to show certain advertising. They are still trying to be able to have relevant advertising targeting certain news topics. For example a news story covering car sales will have advertisements of car companies.
The ability to be able to perform mobile search. Mobile search still offers many challenges, “the interface, you’re working with a much smaller screen, how do you get the attention of the ads as well as the search results, and how do you make this really fast” (Mayer, 2009)? Once mobile search becomes convenient and accessible it will be a major boost to business, in particular retail business.
The argument of can we know to much about people when using the web. This can be from the generational differences when giving out personal information over the web for things like transactions. Also when it comes to communicating over the web with sites like Facebook and Myspace. Google leaves it in the hands of the user, in terms of what information they will hand over to Google and then what will be done with that information.
Voice search is a lot more of a closer reality than that of image recognizing search. I think this will be great for business in that people will be able to say a company name or product of the business, or even display a business logo or image and then Google search will bring up matches to that image/voice search.
http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/
Part 2 - History of the Internet
2) Watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World Wide Web.
1. The Near Web: This is the Internet that you see when you lean over a screen - like a laptop.
2. The Here Web. This is the Internet that is always with you because you access it through a device you always carry - like a cell phone.
3. The Far Web. This is the Internet you see when you sit back from a big screen - like a television or a kiosk.
4. The Weird Web. This is the Internet you access through your voice and which you listen to - say when you are in your car, or when you talk to an intelligent system on your phone, or when you ask your camera a question. Joy concedes that this Web does not yet fully exist.
5. B2B. This is an Internet which does not possess a consumer interface, where business machines talk to other business machines. It is chatter of corporations amongst themselves when they do not care about their human drones.
6. D2D. This is the Internet of sensors deployed in meshes networks, adjusting urban systems for maximum efficiency. This Web also does not yet exist. Joy says that it will embed machine intelligence in ordinary, daily life.
http://www.technologyreview.com/blog/pontin/14964/
1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
- Google enables us to search through vast amounts of texts.
- We have a long way to go to be able to search through images, audio, video.
- Search was difficult or virtually impossible when dealing with paper documents and other types of storage, when talking about targeted searching.
- Enormous amounts of data being produced on a day to day basis and yearly, this offers both problems and opportunities.
http://digitalenterprise.org/podcasts/navigation.mp3
b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There is no right or wrong answers here; I just want your opinion.
Google is now putting advertisements next to the news on there search engine. I think it is interesting that Google was reluctant to do this in the past, due to reasons such as, for certain news topics it is inappropriate to show certain advertising. They are still trying to be able to have relevant advertising targeting certain news topics. For example a news story covering car sales will have advertisements of car companies.
The ability to be able to perform mobile search. Mobile search still offers many challenges, “the interface, you’re working with a much smaller screen, how do you get the attention of the ads as well as the search results, and how do you make this really fast” (Mayer, 2009)? Once mobile search becomes convenient and accessible it will be a major boost to business, in particular retail business.
The argument of can we know to much about people when using the web. This can be from the generational differences when giving out personal information over the web for things like transactions. Also when it comes to communicating over the web with sites like Facebook and Myspace. Google leaves it in the hands of the user, in terms of what information they will hand over to Google and then what will be done with that information.
Voice search is a lot more of a closer reality than that of image recognizing search. I think this will be great for business in that people will be able to say a company name or product of the business, or even display a business logo or image and then Google search will bring up matches to that image/voice search.
http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/
Part 2 - History of the Internet
2) Watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World Wide Web.
1. The Near Web: This is the Internet that you see when you lean over a screen - like a laptop.
2. The Here Web. This is the Internet that is always with you because you access it through a device you always carry - like a cell phone.
3. The Far Web. This is the Internet you see when you sit back from a big screen - like a television or a kiosk.
4. The Weird Web. This is the Internet you access through your voice and which you listen to - say when you are in your car, or when you talk to an intelligent system on your phone, or when you ask your camera a question. Joy concedes that this Web does not yet fully exist.
5. B2B. This is an Internet which does not possess a consumer interface, where business machines talk to other business machines. It is chatter of corporations amongst themselves when they do not care about their human drones.
6. D2D. This is the Internet of sensors deployed in meshes networks, adjusting urban systems for maximum efficiency. This Web also does not yet exist. Joy says that it will embed machine intelligence in ordinary, daily life.
http://www.technologyreview.com/blog/pontin/14964/
Wednesday, March 4, 2009
Week 1 questions - Introduction to Ebusiness
1) Internet risks – give examples of four things that can go wrong with a transactional site?
• Security - Without the proper security software, it can be easy for a third party to access the account details of a person making a transaction using there credit card over the internet.
• Accessibility - Although not as common today, there are still large proportions of the community who do not have access to the internet or do not feel safe when using the internet to make a purchase. These people still prefer face to face shopping.
• Down time - Relative to the size of the website very minute the site is down it can be loosing enormous amounts of money. This can lead to costumers using competitor sites to make there purchase or not using other means like retail. For smaller sites most people are not regular visitors, so this can be very costly to the business.
• Marketing/advertising – Due to the over whelming number of transactional sites on the internet today, it can be very hard to reach your intended market. Without the right marketing and advertising the business will see next to no success. Many companies today use there entire advertising budget on the internet. This is due to the internet having such a large number of users Worldwide.
2) Write down a definition for each:
a) E-commerce: is when buying and selling items electronically. Any business done over the internet.
b) E-business: is business that is done over the internet. It involves at least two people in electronic trading.
3) What is the difference between buy side and sell side eCommerce?
Buy side eCommerce is transactions made from an organization to its suppliers. Sell side is an organization selling products to its customers
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website.
B2G (business to government): Business communications with Government departments such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
By the end of last year there were an estimated 4.1 billion subscriptions globally, compared with about 1 billion in 2002, the International Telecommunication Union said. Internet use more than doubled. An estimated 23 percent of people on the planet used the Internet last year, up from 11 percent in 2002.
http://news.smh.com.au/breaking-news-technology/worlds-poor-drive-growth-in-global-cell-phone-use-20090302-8mcd.html
6) List: Four drivers to adoption of sell-side e-commerce by business.
- Increasing speed with which supplies can be obtained.
- Increasing speed in which goods can be dispatched.
- Reduced sales and purchasing costs.
- Reduced operating costs
Topic 1 Introduction to eBusiness
7) Four barriers to adoption of sell-side e-commerce by business.
- Set-up costs
- Running costs
- Lack of time/resources
- Lack of skills (staff)
Topic 1 Introduction to eBusiness
8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?
- Gives the customer contact information, E.g. telephone, email, business address.
- Ability to show the customer your menu, ‘special’ nights, up coming events, or just the type of restaurant you are and the atmosphere you offer.
- If a customer wants to find somewhere new to dine at in Ballarat, your restaurant would then come up in a search engine.
9) What are some examples of Digital information??
Mobile phones, compact disc, digital video, digital television, e-book, internet.
10) What is the semantic web? Are we there yet?
The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries. It is a collaborative effort led by W3C with participation from a large number of researchers and industrial partners. It is based on the Resource Description Framework (RDF), which integrates a variety of applications using XML for syntax and URIs for naming. A concept proposed by World Wide Web inventor Tim Berners-Lee. http://www.uen.org/core/edtech/glossary.shtml#S
The Semantic Web already works, and people are using it.
http://infomesh.net/2001/swintro/#itWorks
• Security - Without the proper security software, it can be easy for a third party to access the account details of a person making a transaction using there credit card over the internet.
• Accessibility - Although not as common today, there are still large proportions of the community who do not have access to the internet or do not feel safe when using the internet to make a purchase. These people still prefer face to face shopping.
• Down time - Relative to the size of the website very minute the site is down it can be loosing enormous amounts of money. This can lead to costumers using competitor sites to make there purchase or not using other means like retail. For smaller sites most people are not regular visitors, so this can be very costly to the business.
• Marketing/advertising – Due to the over whelming number of transactional sites on the internet today, it can be very hard to reach your intended market. Without the right marketing and advertising the business will see next to no success. Many companies today use there entire advertising budget on the internet. This is due to the internet having such a large number of users Worldwide.
2) Write down a definition for each:
a) E-commerce: is when buying and selling items electronically. Any business done over the internet.
b) E-business: is business that is done over the internet. It involves at least two people in electronic trading.
3) What is the difference between buy side and sell side eCommerce?
Buy side eCommerce is transactions made from an organization to its suppliers. Sell side is an organization selling products to its customers
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website.
B2G (business to government): Business communications with Government departments such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
By the end of last year there were an estimated 4.1 billion subscriptions globally, compared with about 1 billion in 2002, the International Telecommunication Union said. Internet use more than doubled. An estimated 23 percent of people on the planet used the Internet last year, up from 11 percent in 2002.
http://news.smh.com.au/breaking-news-technology/worlds-poor-drive-growth-in-global-cell-phone-use-20090302-8mcd.html
6) List: Four drivers to adoption of sell-side e-commerce by business.
- Increasing speed with which supplies can be obtained.
- Increasing speed in which goods can be dispatched.
- Reduced sales and purchasing costs.
- Reduced operating costs
Topic 1 Introduction to eBusiness
7) Four barriers to adoption of sell-side e-commerce by business.
- Set-up costs
- Running costs
- Lack of time/resources
- Lack of skills (staff)
Topic 1 Introduction to eBusiness
8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?
- Gives the customer contact information, E.g. telephone, email, business address.
- Ability to show the customer your menu, ‘special’ nights, up coming events, or just the type of restaurant you are and the atmosphere you offer.
- If a customer wants to find somewhere new to dine at in Ballarat, your restaurant would then come up in a search engine.
9) What are some examples of Digital information??
Mobile phones, compact disc, digital video, digital television, e-book, internet.
10) What is the semantic web? Are we there yet?
The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries. It is a collaborative effort led by W3C with participation from a large number of researchers and industrial partners. It is based on the Resource Description Framework (RDF), which integrates a variety of applications using XML for syntax and URIs for naming. A concept proposed by World Wide Web inventor Tim Berners-Lee. http://www.uen.org/core/edtech/glossary.shtml#S
The Semantic Web already works, and people are using it.
http://infomesh.net/2001/swintro/#itWorks
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