Part 1 – Navigation
1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
- Google enables us to search through vast amounts of texts.
- We have a long way to go to be able to search through images, audio, video.
- Search was difficult or virtually impossible when dealing with paper documents and other types of storage, when talking about targeted searching.
- Enormous amounts of data being produced on a day to day basis and yearly, this offers both problems and opportunities.
http://digitalenterprise.org/podcasts/navigation.mp3
b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There is no right or wrong answers here; I just want your opinion.
Google is now putting advertisements next to the news on there search engine. I think it is interesting that Google was reluctant to do this in the past, due to reasons such as, for certain news topics it is inappropriate to show certain advertising. They are still trying to be able to have relevant advertising targeting certain news topics. For example a news story covering car sales will have advertisements of car companies.
The ability to be able to perform mobile search. Mobile search still offers many challenges, “the interface, you’re working with a much smaller screen, how do you get the attention of the ads as well as the search results, and how do you make this really fast” (Mayer, 2009)? Once mobile search becomes convenient and accessible it will be a major boost to business, in particular retail business.
The argument of can we know to much about people when using the web. This can be from the generational differences when giving out personal information over the web for things like transactions. Also when it comes to communicating over the web with sites like Facebook and Myspace. Google leaves it in the hands of the user, in terms of what information they will hand over to Google and then what will be done with that information.
Voice search is a lot more of a closer reality than that of image recognizing search. I think this will be great for business in that people will be able to say a company name or product of the business, or even display a business logo or image and then Google search will bring up matches to that image/voice search.
http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/
Part 2 - History of the Internet
2) Watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World Wide Web.
1. The Near Web: This is the Internet that you see when you lean over a screen - like a laptop.
2. The Here Web. This is the Internet that is always with you because you access it through a device you always carry - like a cell phone.
3. The Far Web. This is the Internet you see when you sit back from a big screen - like a television or a kiosk.
4. The Weird Web. This is the Internet you access through your voice and which you listen to - say when you are in your car, or when you talk to an intelligent system on your phone, or when you ask your camera a question. Joy concedes that this Web does not yet fully exist.
5. B2B. This is an Internet which does not possess a consumer interface, where business machines talk to other business machines. It is chatter of corporations amongst themselves when they do not care about their human drones.
6. D2D. This is the Internet of sensors deployed in meshes networks, adjusting urban systems for maximum efficiency. This Web also does not yet exist. Joy says that it will embed machine intelligence in ordinary, daily life.
http://www.technologyreview.com/blog/pontin/14964/
Sunday, March 15, 2009
Wednesday, March 4, 2009
Week 1 questions - Introduction to Ebusiness
1) Internet risks – give examples of four things that can go wrong with a transactional site?
• Security - Without the proper security software, it can be easy for a third party to access the account details of a person making a transaction using there credit card over the internet.
• Accessibility - Although not as common today, there are still large proportions of the community who do not have access to the internet or do not feel safe when using the internet to make a purchase. These people still prefer face to face shopping.
• Down time - Relative to the size of the website very minute the site is down it can be loosing enormous amounts of money. This can lead to costumers using competitor sites to make there purchase or not using other means like retail. For smaller sites most people are not regular visitors, so this can be very costly to the business.
• Marketing/advertising – Due to the over whelming number of transactional sites on the internet today, it can be very hard to reach your intended market. Without the right marketing and advertising the business will see next to no success. Many companies today use there entire advertising budget on the internet. This is due to the internet having such a large number of users Worldwide.
2) Write down a definition for each:
a) E-commerce: is when buying and selling items electronically. Any business done over the internet.
b) E-business: is business that is done over the internet. It involves at least two people in electronic trading.
3) What is the difference between buy side and sell side eCommerce?
Buy side eCommerce is transactions made from an organization to its suppliers. Sell side is an organization selling products to its customers
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website.
B2G (business to government): Business communications with Government departments such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
By the end of last year there were an estimated 4.1 billion subscriptions globally, compared with about 1 billion in 2002, the International Telecommunication Union said. Internet use more than doubled. An estimated 23 percent of people on the planet used the Internet last year, up from 11 percent in 2002.
http://news.smh.com.au/breaking-news-technology/worlds-poor-drive-growth-in-global-cell-phone-use-20090302-8mcd.html
6) List: Four drivers to adoption of sell-side e-commerce by business.
- Increasing speed with which supplies can be obtained.
- Increasing speed in which goods can be dispatched.
- Reduced sales and purchasing costs.
- Reduced operating costs
Topic 1 Introduction to eBusiness
7) Four barriers to adoption of sell-side e-commerce by business.
- Set-up costs
- Running costs
- Lack of time/resources
- Lack of skills (staff)
Topic 1 Introduction to eBusiness
8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?
- Gives the customer contact information, E.g. telephone, email, business address.
- Ability to show the customer your menu, ‘special’ nights, up coming events, or just the type of restaurant you are and the atmosphere you offer.
- If a customer wants to find somewhere new to dine at in Ballarat, your restaurant would then come up in a search engine.
9) What are some examples of Digital information??
Mobile phones, compact disc, digital video, digital television, e-book, internet.
10) What is the semantic web? Are we there yet?
The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries. It is a collaborative effort led by W3C with participation from a large number of researchers and industrial partners. It is based on the Resource Description Framework (RDF), which integrates a variety of applications using XML for syntax and URIs for naming. A concept proposed by World Wide Web inventor Tim Berners-Lee. http://www.uen.org/core/edtech/glossary.shtml#S
The Semantic Web already works, and people are using it.
http://infomesh.net/2001/swintro/#itWorks
• Security - Without the proper security software, it can be easy for a third party to access the account details of a person making a transaction using there credit card over the internet.
• Accessibility - Although not as common today, there are still large proportions of the community who do not have access to the internet or do not feel safe when using the internet to make a purchase. These people still prefer face to face shopping.
• Down time - Relative to the size of the website very minute the site is down it can be loosing enormous amounts of money. This can lead to costumers using competitor sites to make there purchase or not using other means like retail. For smaller sites most people are not regular visitors, so this can be very costly to the business.
• Marketing/advertising – Due to the over whelming number of transactional sites on the internet today, it can be very hard to reach your intended market. Without the right marketing and advertising the business will see next to no success. Many companies today use there entire advertising budget on the internet. This is due to the internet having such a large number of users Worldwide.
2) Write down a definition for each:
a) E-commerce: is when buying and selling items electronically. Any business done over the internet.
b) E-business: is business that is done over the internet. It involves at least two people in electronic trading.
3) What is the difference between buy side and sell side eCommerce?
Buy side eCommerce is transactions made from an organization to its suppliers. Sell side is an organization selling products to its customers
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website.
B2G (business to government): Business communications with Government departments such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
By the end of last year there were an estimated 4.1 billion subscriptions globally, compared with about 1 billion in 2002, the International Telecommunication Union said. Internet use more than doubled. An estimated 23 percent of people on the planet used the Internet last year, up from 11 percent in 2002.
http://news.smh.com.au/breaking-news-technology/worlds-poor-drive-growth-in-global-cell-phone-use-20090302-8mcd.html
6) List: Four drivers to adoption of sell-side e-commerce by business.
- Increasing speed with which supplies can be obtained.
- Increasing speed in which goods can be dispatched.
- Reduced sales and purchasing costs.
- Reduced operating costs
Topic 1 Introduction to eBusiness
7) Four barriers to adoption of sell-side e-commerce by business.
- Set-up costs
- Running costs
- Lack of time/resources
- Lack of skills (staff)
Topic 1 Introduction to eBusiness
8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?
- Gives the customer contact information, E.g. telephone, email, business address.
- Ability to show the customer your menu, ‘special’ nights, up coming events, or just the type of restaurant you are and the atmosphere you offer.
- If a customer wants to find somewhere new to dine at in Ballarat, your restaurant would then come up in a search engine.
9) What are some examples of Digital information??
Mobile phones, compact disc, digital video, digital television, e-book, internet.
10) What is the semantic web? Are we there yet?
The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries. It is a collaborative effort led by W3C with participation from a large number of researchers and industrial partners. It is based on the Resource Description Framework (RDF), which integrates a variety of applications using XML for syntax and URIs for naming. A concept proposed by World Wide Web inventor Tim Berners-Lee. http://www.uen.org/core/edtech/glossary.shtml#S
The Semantic Web already works, and people are using it.
http://infomesh.net/2001/swintro/#itWorks
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