1) What does this meant by the following statements?
Trust is not associative (non-symmetric)
Just because person A trusts person B, does not mean that person B will necessarily trust person A. Trust is not always a symmetric thing, in a lot of cases trust will be one directional.
Source - Information Security Management Handbook. By Harold F. Tipton, Micki Krause
Trust is not transitive
If X trusts Y and Y trusts Z, X cannot automatically trust Z. The simple fact that I trust you is not reason for me to trust everyone who you trust.
Source - Information Security Management Handbook. By Harold F. Tipton, Micki Krause
Trust is always between exactly 2 parties
Trust is always between two parties. This can be between two individuals, two groups, two organisations or even two countries. This does not necessarily mean that every individual in that organisation trusts the other, but as an overall party there is trust. Trust is always in multiples of two.
Trust will involve either direct trust or recommender trust
Direct trust is where you as an individual have trust in anther person you make the decision for yourself. Recommender trust is where you are going by another person’s recommendation as to whether to trust the person or not. An example of this is where you may have been told by a third person that the person is trustworthy or not.
2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.
http://www.eBay.com.au
The first reason that people have trust in eBay is because it is the World’s largest online auction site. It is a successful, original, easy to use and has millions of users. The more users something has, in particular websites, the more trustworthy it looks to a new user. EBay has stood the test of time, it is one of the most recognizable brands in the World.
EBay was one of the first websites to offer the ‘feedback’ feature, where users were able to rate each others service as either a seller or buyer. This feature increases the trust enormously between users, users are able to see the history of the buyer or seller and then decide if they wish to continue the sale with them. A bad feedback rating can be very damaging to an online eBay business.
Other elements that increase the level of trust for users is the paypal payment method, the option of insurance for some items, privacy of personal details, an online help desk, security center, forums for answering questions and overall it is an easy site to navigate through with no hidden tricks or costs.
One thing that does decrease the level of trust for me is; if you do come across a dodgy seller or buyer it is almost impossible to get you money back or a replacement item. If you come across an auction that is a scam eBay can do very little once you have handed over the money. But in saying this, the feedback feature does almost eliminate any risk.
As a user of ANZ internet banking I am very impressed with this website, it offers great security, easy to navigate, rarely down, and very quick in processing transactions. Overall I would rate this site the most trustworthy out of the four websites, but in saying that because it is a banking website it has to be extremely trustworthy. ANZ relies on its reputation as being one of
Some of the features it uses to increase trust is, their customer service in terms of multiple contact methods, offers privacy and security statements, very easy to navigate around the website, the simple coloring of the web pages, company background and the ability to get help in using the site. Being an internet banking website the level of security is very high with elements such as; security alerts, tips & hints, explaining types of fraud, security threats and security software offers.
At first this website seems to hit you with a large amount of information all at once, but once you read the homepage it is actually well set out and easy to use. All information is easy to navigate through and the links are useful in gathering information.
The elements that increase users trust in the site are the multiple contact methods including a home address. The ability to chat with others as well as read reviews and view photos & videos. Links to well known organisations such as ABC radio and the Bureau of Meteorology also increase trust. This website has a more personal feel to it than the other websites mentioned and overall I think the topic is one where you would normal be able to trust the seller in that they are not selling illegal or prohibited items.
Paypal has built its company on the basis of trust. They now have a reputation for being just that, a trustworthy organisation. Paypal are a global organisation with over 150 million users, this alone would suggest they are doing something right by its users. The website displays exactly what Paypal is and how it works. It has a great help desk and security center to help overcome any problems. The website is kept very simple and all information is easily accessed. In terms of finding what you are after this website is the best of the lot. The site lists its user agreements, privacy & product statements, fees, site feedback and information about the company.
2b) Find a web site yourself that you think looks untrustworthy.
Sandys Realm is a site that I would not go anywhere near; pretty much everything to do with this website looks untrustworthy. To start with I don’t fully understand what this site is trying to provide. It comes across that it is a gaming website which offers ‘freebies’ (I never trust sites that promote the word free on their homepage). The layout of this site is a turnoff, with it being hard to find whatever it is you would come to this site to find. As a site that requires you to hand over your credit card details it really isn’t giving the user any comfort in doing so.
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